According to the Direct Selling Organization, she’s one of more than 20 million Americans who participated in direct sales in 2016. It’s a booming business, racking up an estimated $35 billion that year, a 30% increase from 2010. You might have been roped in yourself and not even realized it: If you’ve ever received a perky Facebook message from an old friend inviting you to a party at her house, had a cousin say she has a business opportunity that could help you take control of your life, or been handed a colorful business card outside of Target by a woman spilling with compliments, you might have been charmed by an MLM seller.
Amway stresses that the main difference between a legitimate MLM business model and a pyramid scheme is that a legitimate MLM is focused on selling products, not recruiting more salespeople. In a legitimate MLM, it should be possible to make money by simply selling products directly to customers. With that main criterion in mind, here are some other ways to identify product-based pyramid schemes:

Whether they realize it or not, consultant leaders often use time-honored cult tactics of denial and blame to keep women within their sorority. A famous series of experiments from the 1950s conducted by Soloman Asch in England showed that three out of four people will deny evidence right in front of them if the majority says it’s not true. In the study, individuals were placed in groups where they were constantly contradicted by other members. When this happened over a length of time, they would start to agree with the majority—even though it was clear that the opposite was true. In MLMs, “you’re trained to avoid people who question whether this is a viable business or not,” Brooks says. “Which is exactly the same technique that cults use—they try to isolate you from people who question your belief system. I’ve been contacted by a number of people who deal with cult survivors, and some of their clients are former MLM people.”
In the U.S., we live in a culture where more is often perceived as being better.  And it’s easy, without even thinking about it, to apply that approach to CBD dosing. But when it comes to CBD, more is not necessarily better. In fact, for many, less CBD is more effective. One way to determine your optimal dosage is to start with a small amount of CBD for a couple weeks and then slowly increase your dosage, carefully taking note of symptoms, until you’re seeing the results you want.

Because of its relational aspect, the products usually involved, and the gender of the consultants themselves, women are the predominant target for MLM strategies. However, the gender proportion shifts significantly in the case of financial and/or insurance companies. When it’s time to develop a financial portfolio or consider a term life-insurance policy, it’s usually a joint decision made by husband and wife, or by the head of the household regardless of gender.

We would never sacrifice quality by providing a synthetic CBD or CBD isolate blend. We use a whole plant extract that is rich in cannabinoids, terpenes, and other beneficial oils. The Hadassah Medical School at the Hebrew University of Jerusalem sought to compare the effectiveness of a completely purified CBD extract versus a full-spectrum extract of cannabis flowers containing large quantities of CBD. The conclusion of the study was that the whole plant extract, which contained a large percentage of CBD but also contained traces of the other cannabinoids, proved far more effective than CBD-only solutions in alleviating inflammation and pain sensation.


Direct sales for 2003 totaled $29.55 billion, according to the Direct Selling Association. The DSA is a Washington, D.C.-based national trade organization comprising firms that manufacture and distribute goods and services directly to consumers.According to the organization, 13.3 million people in the United States participated in direct selling last year. These figures are up from $28.69 billion and $13 million, respectively, for 2002. And while some have earned a decent wage directly marketing the products of legitimate businesses, this area is fraught with pitfalls and scams.
It is a strict violation of the Food and Drug Administration DSHEA guidelines to make medical claims about the efficacy of CBD products in the treatment of any medical condition or symptom. Although preliminary research has shown tremendous promise of CBD oil helping people in pretty remarkable ways, legitimate CBD companies will refrain from making any direct medical claims. Be very wary of companies that defy this guideline, because if they disregard this particular rule, what other rules are they willing to ignore?

Our hemp extracts may be extremely low in THC, but they are rich in terpenes. Terpenes are organic compounds and isomeric hydrocarbons (C10H16) found within hemp flower excretions. At Bluebird Botanicals, we develop the genetics for our hemp in highly-specialized Colorado greenhouses and source our crops from outdoor farms, which use organic growing methods and no pesticides. These farms cultivate specialty high-terpene hemp plants specifically bred to for the production of hemp and CBD oil.
Cannabidiol (CBD) oil has become increasingly popular as a natural way to help people try to manage pain, reduce inflammation, and cope with anxiety.* Though the number of prescriptions has risen sharply in the United States over the past 20 years, many Americans are trying to limit the number of prescribed drugs they take – instead, searching for all-natural solutions to the aches, pains, and discomfort they begin to face as they age. For many of them, CBD oil is the solution they’ve been looking for. But not all CBD oil is created equal, meaning finding the right CBD oil could just be the most important part of their journey.
So far, most of the evidence for CBD’s effects on anxiety comes from animal studies and laboratory experiments. For a report published in the journal Neurotherapeutics in 2015, scientists analyzed this preliminary research and found that CBD oil shows promise in the acute treatment of conditions like generalized anxiety disorder, panic disorder, social anxiety disorder, obsessive-compulsive disorder, and post-traumatic stress disorder.

Hemp oil and CBD oil come from different strains of the Cannabis sativa plant. The vast, and always growing, number of marijuana strains is an example of how growers can breed plants to exhibit high degrees of various traits (e.g., flavor, aroma, color, THC and CBD count). But strains can also be created that exhibit low degrees of these same traits.
Because letting an anxiety disorder go untreated can deplete your quality of life and lead to physical health problems (such as digestive conditions), it’s crucial to consult a doctor rather than self-treating. If you’re thinking of using CBD oil to help manage your anxiety (and it is legal where you live), make sure to talk with your doctor about whether it's right for you.
Our products include foods that are prepared in a way that safeguards their nutritional value. The majority of these ingredients are grown locally on our certified organic farm and may require chopping, dicing, juicing and/or drying for use in our products. The resulting whole food ingredients are then added to a formula that may include whole food extracts, animal tissue extracts and concentrates, botanicals, whole food isolates and synthetic ingredients. These highly complex combinations contain a variety of elements designed to trigger trophic effects that support the body’s healthy balance and wellness.*

Even if you, or your wife, aren’t bothered by the pyramidal structure of multi-level marketing companies, even if you could make a ton of money by working for one, you still shouldn’t do it for this one reason alone: you shouldn’t ever want to commodify the sacrality of your relationships; you shouldn’t trade the genuine bonds of love for the cold economics of exchange.
The oil has a nutty flavor that will enhance many recipes. Use it in most foods or recipes that you would normally use olive oil for. However, hemp oil loses quality and flavor if it's heated to temperatures above 160 degrees Fahrenheit, so it's not appropriate for frying foods, notes the book "Hemp: Industrial Production and Uses." Use hemp oil to sauté vegetables or to make homemade salad dressings. Look for hemp oil at health food stores, and some large supermarkets also might carry hemp oil.

Now, many people are understandably flummoxed by a very active campaign to convince the public that CBD is different depending on whether it’s derived from marijuana or hemp.  Hemp and marijuana are both Cannabis. Hemp is Cannabis sativa, and marijuana is either Cannabis sativa or Cannabis indica. Hemp is simply the common and legal term for cannabis that contains less than .3% THC, and marijuana is the common and legal term for cannabis that contains .3% and more THC.
We are staunch advocates of CBD and its many, amazing, scientifically-backed uses. We are also staunch advocates of our patrons and their access to the highest quality, 100% organic CBD products around. Getting the information you need, the exact product you want, and a no hassle transaction with no attached shipping charges – that’s what we are all about.

In addition to CBD, Cannabis sativa L contains organic compounds called terpenes. Terpenes are isomeric hydrocarbons (C10H16) used to create essential oils, balsams, and other by-products. When chemically modified through oxidation or other methods, terpenes become terpenoids (sometimes referred to as isoprenoids). Vitamin A is one example of a terpenoid.
UM...............................yeah................................THIS RIGHT HERE!! I have severe inflammation and chronic back pain. THE DAY AFTER I TOOK ONE TEASPOON, I woke up at 6am, did some laundry, vacuumed, clean my room, all before I woke my kids up for school. I went all day long!!! I have a mobility scooter and a walker. I HAVE NOT NEEDED EITHER ONE in the last week. Now I'm not saying it's a cure but my goodness. It is my miracle. My inflammation has gone down so much. I've lost weight because I'm able to be more mobile. The pain isn't completely gone. But it has eased up enough for me to be able to stand for more than my normal 45 seconds and walk around unassisted.
There’s also been a lot of talk lately about “microdosing” CBD. This refers to an incremental process of finding your minimum effective dose. You can do this with any concentration of CBD oil, but lower concentrations will take longer. In a 2017 article in Rolling Stone, Dr. Dustan Sulak outlines his protocol for microdosing. You can begin this process by asking yourself three questions:
The manufacturer will probably give you a recommended dosage, but bear in mind that this isn’t set in stone. What you need to find is your own minimum effective dose. “Minimum effective dose” is a medical term which refers to the amount of a substance you need for the results you want, and above which, the substance doesn’t increase in effectiveness.
Thirty minutes later, I was surprised by how subtle the effect was. While I expected a hazy nodding-off effect similar to melatonin's, the oil simply relaxed my body ever so slightly—my heart stopped pounding against my chest, my legs stopped kicking beneath my sheets, my mind stopped racing. I wasn't sure if it was the oil or the late hour, but eventually, physical relaxation gave way to mental relaxation, and I drifted off to sleep.
The oil contained in the hemp seed is 75-80% polyunsaturated fatty acids (the good fats) and only 9-11% of the less desired saturated fatty acids. Hemp seed oil is reputed to be the most unsaturated oil derived from the plant kingdom. The essential fatty acids contained in hemp seed oil are required in our diet more than any other vitamin, yet our bodies do not naturally produce them. They must be obtained from external sources in the food we eat. Essential fatty acids are involved with producing life's energy throughout the human body and without them, life is not possible. In general, North Americans have a high dietary deficiency in essential fatty acids due to our high intake of animal fats versus plant fats, caused by our high consumption of processed foods and meats versus natural organic foods.
Establishing—and regularly updating—the company brand is critical to the success of the campaign. Multi-level marketers will identify the company’s primary goods and services, and then research the target market whose needs they’re meeting. Marketers and creative alike will make certain that the “personality” of the brand resonates with the general personality of the target customer; likewise, messaging will be regularly adjusted to reflect customers’ changing and growing interests.
There's also the question of CBD's legality – something that's a lot grayer than the black-and-white picture most companies paint. The U.S. Drug Enforcement Administration considers CBD, like all cannabinoids, a schedule 1 drug. That means it's just as illegal as heroin and ecstasy. Meanwhile, hemp – a variety of the cannabis plant regulated by the U.S. Department of Agriculture – is legal , so long as its THC content is negligibly low. But because the agriculture department doesn't test for CBD – only THC – in hemp, more companies are getting away with selling products they say contain CBD, says Sara Jane Ward, an assistant professor of pharmacology at the Temple University Lewis Katz School of Medicine who's been studying CBD in rodent models for more than 10 years. Needless to say, the legality of CBD is "very confusing and very gray," she says.
The substance responsible for the high associated with marijuana comes from a different substance, which is called THC (tetrahydrocannabinol.) Growers who want to maximize the plant's high use breeds and techniques that focus on higher THC levels. Meanwhile, cannabis that's grown for hemp is generally richer in CBD than THC, and that's where CBD is derived from.
Hemp Oil is from the Cannabis Sativa plant but only the seed is cold-pressed to obtain the oil. It is also called Hemp Seed Oil.  It is not tested for CBD content but most likely contains a small amount as it is from the Cannabis Sativa Plant.  Hemp Oil is regulated in its production and is tested for THC amounts but is not tested for CBD amounts.  

This is a hugely beneficial effect of CBD. Free radicals are the culprits when it comes to oxidative damage and inflammation. But CBD’s antioxidant properties can help to combat the negative effects of everyday exposure to elements that increase the production of free radicals. These elements include pervasive, but hugely unsurprising, things like:

At least one benefit of CBD is well-supported by science: It can be effective in treating children with rare, genetic seizure disorders. Adults, children and even animals with epilepsy have been shown to benefit from the chemical too, the World Health Organization reports. There's also some evidence that CBD can help with anxiety, says Dr. Robert Carson, an assistant professor of neurology and pediatrics at Vanderbilt University who focuses on children with epilepsy. "In children, especially those with autism spectrum disorders, this may manifest as improved interactions with others," he says. Other preliminary research shows CBD holds promise for conditions including Alzheimer's disease, cancer, psychosis and Parkinson's disease – and is pretty much impossible to abuse or become addicted to, WHO says.


Multi Level Marketing (MLM) is a business model or marketing strategy in which the distributors' income includes their own sales, and a percentage of the sales group they recruit, which is commonly known as their ‘downline’. Customers can also sign up as a distributor to sell the company’s product. Usually, the sign up fee will be the price paid to purchase the product.
There are many red flags that should warn you away from a business or financial opportunity, but the biggest is a lack of a product. Programs that push recruiting over the sales of a product or service might be a pyramid scheme. If a company isn’t focused on acquiring more customers to buy its products, but rather it's interested in "building a team" or membership of sales reps, consider it a red flag. The foundation of any good MLM business is about getting products and service to end consumers.
Brickey heard of Pre-Paid Legal, a network marketing company that provides affordable legal services for low- to middle-income individuals and families, while attending a job fair last October. He borrowed money from his girlfriend for the membership fees—three payments of $50—and another $300 to $400 for the starter package and other required tools, which included business cards, stationery, flyers, training materials, and handfuls of DVDs, videotapes, and books that explained the particulars of the company.
Marketing programs emphasize courses in communication; marketing students will also practice and develop their communications and presentation skills in other classes. Communications courses teach students how to connect to audiences through a wide variety of media channels. You’ll also receive invaluable instructor feedback that will help you to further improve your skills and adapt your message.

Some companies will hide under a cloak of darkness that the Internet can provide, but it’s a pretty good sign if the company lists an honest-to-goodness phone number you can use to reach real people. The companies with inferior products will often be very difficult to reach. Before ordering, try to reach out to the company. If someone picks up the phone or gets back to you in a timely manner, you’ve probably found a company that not only takes accountability seriously, but cares about their customers and the quality of their products.
A brand's reputation relies as much on the quality of a product as communication with the consumer. No marketing strategy can overcome poor products or service. Thus, consultants/distributors must be effectively trained, not only so they’re excited about the company and its products, but so they’re knowledgeable and can demonstrate those products confidently. Much of this will be accomplished through consultants’ direct uplines (as filtered through their upline’s uplines); however, the creation of attractive and easy-to-understand catalogs, brochures, direct-mail pieces and other marketing items will enable the consultant to quikly develop a professional image. (See also Catalog Marketing)
Multi Level Marketing (MLM) is a business model or marketing strategy in which the distributors' income includes their own sales, and a percentage of the sales group they recruit, which is commonly known as their ‘downline’. Customers can also sign up as a distributor to sell the company’s product. Usually, the sign up fee will be the price paid to purchase the product.
Historically, hemp could legally be grown and cultivated for academic research purposes only. However, the legality of hemp growth has changed in the past year. In April 2018, Sen. Mitch McConnell of Kentucky introduced the Hemp Farming Act of 2018, a piece of legislation that proposed legalizing all hemp products at the federal level. The act was incorporated in the 2018 United States Farm Bill, which passed in both the House and Senate in December 2018. Per the farm bill, industrial hemp will be descheduled as a federally controlled substance.
Sarah Stern, a stay-at-home mom in southern Florida, signed up with LuLaRoe in March 2016 after receiving a glowing review from a friend. “She told me that they have a cult following, the clothes sell themselves, and it’s under 10,000 people now, so you want to get in while it’s on the ground floor,” she says. Stern joined her friend’s LuLaRoe Facebook page and saw women fighting in the comments to buy beautiful leggings and dresses. She showed her husband, a VP of sales for a consumer-products company, the profit margins, and he told her to go for it.
To try and understand what LuLaRoe success looks like, I studied Nicole’s Facebook Live stream. What was she doing so right? Nicole and another consultant pulled out 71 pairs of leggings in an hour. They deemed almost every one “pretty,” “beautiful,” or “cute.” The most egregiously ugly leggings—like one pair covered in paintball splats with flowers overlaid on top—were “fun” and “different.” In an MLM, saleswomanship is key, no matter what the wares you’re selling look like.
Hi Lupus Mom, I actually teamed up with this brand because it was one of the brand’s I had already used on my own. This article does have affiliate links in it, however. Today I use two different brands of CBD. One is Koi, peppermint flavor, and the other is from my NY dispensary and is part of the legal medical marijuana program here in New York. Superior is still an incredible brand, though it does have herbs in it that some people found they cannot take depending on their medication. Other brands such as Koi or CW Hemp do not contain herbs, if you are looking for something with less ingredients. Hope this helps! XO Marisa
Final thoughts: Hemp oil and hemp derived CBD oil is legal in all fifty states, but there certainly is a stigma to it. Because of that it can be very hard to find reliable information to educate yourself with. This is a great dietary supplement and may help decrease inflammation, improve skin, help with mild pain, etc. If you have severe pain, hemp derived CBD oil may be what you need.
Medterra 500 mg CBD Tincture Isolate (tasteless) micro dosing is working for me! I was drawn to this company because its grown in Kentucky, close to home. After this 60 yr old lady was diagnosed with Fibromyalgia some 20+ yrs ago Im having less muscle pain, increased energy, breathing better, & more restful sleep. Wish I had known about this product years ago! Getting ready to place my 2nd order.
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